Your Brand's Most Important Advocate: YOU!

In a world brimming with emerging brands where needs are vast, championing your brand stands as a crucial skill. Whether advocating for financial resources to expand your clothing brand, or tax incentives to encourage more sustainable practices, the ability to effectively articulate your brand value as well as your needs is a strategic imperative for success. While advocacy can take on many forms, the resounding theme is perfecting the ask - mastering the ability to understand value and assert needs to achieve optimal results.

IndustryWOC WorldwideMay 21, 2024retail, Education, Community, Entrepreneurship, founder faves, productsComment

From Pressure to Diamonds: Embracing Stress Through Transformation

If you feel overwhelmed, adopting these practices could be a game-changer. Therapy was a great for sure, but it was just one hour every two weeks. I needed something to help keep me grounded day in and day out, especially in those unexpected moments when stress, doubt, and fear started to creep in. That's where moodboarding and daily affirmations came into play and truly transformed my daily routine. These daily rituals not only help manage stress- they’re powerful manifestation tools!

BeautyWOC WorldwideApril 26, 2024retail, Education, hair, affirmations Comments

Here’s What I shared with Students this month at NC A&T

Our cofounder, Brittany Hicks, is a board member for the NC A&T Family Consumer Science Program supporting students in Merchandising, Design, Nutritional Science and Education. Earlier this month, she spoke to students about her experience as a retail expert and entrepreneur alongside Marcus Ledbetter from Ralph Lauren. Please share this post with the students in your life!

Events, IndustryWOC WorldwideMarch 28, 2024tech, retail, Education

It's Black History Month…Here's our Diversity in Retail Recap!

You may also remember our Canna Conversations series or the WOC Brunch hosted at Nordstrom’s NYC Flagship Store highlighting conversations around initiatives designed to bring equity to fashion, beauty and retail. Well, here’s a list of organizations brands who made promises, and what we found online about what they have (or have not) done.

IndustryWOC WorldwideFebruary 1, 2024retail, diversity, products, Nordstrom, beautyComment

What’s A Store For? A Conversation with Business of Fashion

As the pandemic is pushing retailers to think harder about the purpose of physical stores in today’s world, hear from global experts and thought leaders on the new playbook for bricks-and-mortar retail.

IndustryWOC WorldwideJuly 2, 2021retail, Fashion, beautyComment