In a world brimming with emerging brands where needs are vast, championing your brand stands as a crucial skill. Whether advocating for financial resources to expand your clothing brand, or tax incentives to encourage more sustainable practices, the ability to effectively articulate your brand value as well as your needs is a strategic imperative for success. While advocacy can take on many forms, the resounding theme is perfecting the ask - mastering the ability to understand value and assert needs to achieve optimal results.
Read MoreChenae Bullock discusses leading the Shinnecock Nation’s tribal cannabis business, and advocating for black, indigenous, and native inclusion in regulated cannabis.
Read MoreInspired by BET’s Sistas Season 3, a show that exemplifies the ways in which Black women uplift each other, we tapped Brittany Hicks, entrepreneur and co-founder of retail tech firm Fayetteville Road, to share what sisterhood means to her, and how — from childhood to the present day — it's meaningfully shaped the course of her life. Read her story below, and tune into Sistas Wednesdays at 9 p.m. on BET.
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