About WOC WORLDWIDE
Where women launch brands — and invest in them.
WOC Worldwide began with a single conversation and an intimate event in New York City — a gathering rooted in connection, shared experience, and the belief that women deserve greater access to products, opportunity, insight, and visibility across consumer industries.
That belief grew into curated conversations, research-driven experiences, and strategic partnerships across beauty, fashion, retail, and consumer goods. Along the way, one thing became clear: founders, investors, brands, and consumers weren't disconnected because they lacked ambition. They lacked intentional spaces to learn from one another, build relationships, and create opportunity together.
Today, WOC Worldwide is a cultural platform connecting the people, brands, and ideas shaping consumer culture.
We bring this to life through original market insights, curated experiences, strategic partnerships, and founder programming. We believe the strongest brands don't just reach consumers. They create places where culture, community, and connection come to life. Our work helps founders, investors, and brands authentically connect with the communities they hope to serve.
No matter the experience, our mission remains the same: to build meaningful pathways between great ideas, the people behind them, and the right community.
WOC Worldwide Brunch, Los Angeles, June 2019
OUR IMPACT
Since it’s inception, WOC Worldwide has partnered with dozens of brands to conduct research, support initiatives and raise funds that alleviate issues relevant to WOC, primarily in these industries:
Our tireless effort, have resulted in:
+10 brands launched in Nordstrom stores nationally
+150 WOC highlighted as experts & SMEs
+100 community and advocacy partnerships
+50,000 data points collected supporting brand research
+1M impressions amplifying BIPOC founders
For Founders
We work with founders building beauty and consumer brands through focused advisory relationships across brand launch, product development, manufacturing, growth strategy, and capital readiness. Advisory relationships are selective and outcome-driven.
For Investors
We facilitates curated access to women-led consumer brand investments through an invite-only syndicate. This includes investor education, alignment, and long-term value creation—bringing founders and investors together with clarity and intention.
Previous Partners & Sponsors
The following partners and sponsors have engaged with WOC through curated programs, brand activations, and experiential events to elevate brands and connect women in this ecosystem. The nature of involvement varies.
Brands We’ve Supported
The following brands have engaged with WOC through advisory, strategic support, retail and press exposure, or curated experiences at various stages of their growth. The nature and depth of involvement varies by brand.
Our Founder
Brittany Hicks is a merchant, strategist and entrepreneur with +15 years of experience across retail, merchandising, and consumer brands. A former Amazonian, she has worked with hundreds of hyper-growth companies, developing deep expertise in brand strategy, partnerships, and campaigns that move both people and products.
A proud HBCU alumna, Brittany holds a BS in Supply Chain Management from NC A&T State University and currently serves as Fund Development Chair for the Department of Family & Consumer Science Alumni Advisory Board. Her work sits at the intersection of business, education, and access - supporting founders and organizations through curated experiences.
In addition to her work with WOC and NC A&T, Brittany has served as an adjunct professor, board member, advocate and advisor helping stand up programs and secure funding for founder and community-driven initiatives. She is focused on building durable platforms that create long-term opportunity, not short-term visibility. Brittany currently leads Marketplace Insights for Women at Kontoor Brands.
