The first WOC Beauty Box launched in 2020 as a campaign partnership with Nordstrom Beauty, highlighting black-owned brands. Learn more about this year’s box!
Springbreak (SPGBK) Watches is a designer watch company, based out of North Carolina, that provides an amazing variety of impactful, unique, & colorful watches. We draw strength and inspiration from our community & culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name "Springbreak"). Each watch and watch band in our collection is symbolic & named in honor of a school or community located in our hometown.
Our journey has been a beautiful tapestry of perseverance and progress. It all started in late 2015, with a simple yet profound idea—changing the design of comb teeth to tackle the widespread issue of excessive hair breakage during detangling. Inspired by the shared struggle faced by women, men, and children, we embarked on this transformative path. In 2019, we took that significant step and officially entered the market.
The history of Rucker Roots runs deep. Dating back to the early 1980s, the Rucker sisters' mother used vegetables from the family garden along with oils, mayonnaise, eggs, and avocados to mix up kitchen concoctions to include in their hair regimen. This helped the sisters develop an appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots.
Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law. Ndidi and Chinelo saw an unmet need and went about researching the best formulations to create an effective, beauty regimen.
Driven by a personal mission to bridge the gap in beauty representation, I launched Keisha Elise Cosmetics with my daughter Kaylah. Our brand focuses on providing high-quality, vegan, and cruelty-free cosmetics that celebrate and uplift women and girls of color. Our Mommy & Me Clean Beauty line is designed not only to enhance beauty but also to foster meaningful connections between mothers and daughters through shared beauty experiences.
Professionals all across the country now turn to H.I.M-istry Naturals™ first, due to the unbeatable combination of value and quality, Darnell is as passionate about his work as ever and is committed to continuing to educate men on all the ways men-specific skincare like H.I.M-istry Naturals™ can help them live their best lives.
Lourdes Cordero founded Bomba Curls after suffering from severe traction alopecia. She turned to the unique hair care recipes used in her native country, the Dominican Republic, to formulate elixirs that promote hair growth and health.
Baby Tress is an ethnically diverse team, with the common goal of bridging a gap in the beauty supply store industry by offering intention and thought behind the products, packaging and content served to consumers. Baby Tress is the answer to elevating the beauty experience for women of color.
Beauty Bakerie was created by Cashmere Nicole, a single mother, and a breast cancer survivor. The brand offers a full product line made with some of the world's sweetest ingredients.
BeautyStat was founded by chemist Ron Robinson. After reviewing thousands of products and ingredients, BeautyStat discovered the holy grail, a technology that really works and addresses consumers’ biggest skincare needs.
