Original WOC Beauty Box

Lourdes Cordero founded Bomba Curls after suffering from severe traction alopecia. She turned to the unique hair care recipes used in her native country, the Dominican Republic, to formulate elixirs that promote hair growth and health.

Baby Tress is an ethnically diverse team, with the common goal of bridging a gap in the beauty supply store industry by offering intention and thought behind the products, packaging and content served to consumers. Baby Tress is the answer to elevating the beauty experience for women of color.

Beauty Bakerie was created by Cashmere Nicole, a single mother, and a breast cancer survivor. The brand offers a full product line made with some of the world's sweetest ingredients.

Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. Ozohu Adoh founded Epara while searching for products that would address her concerns of dry and uneven skin. The brand features high quality, handcrafted products derived from the rich soils of Africa.

When Nancy Twine realized the natural hair care on the market did not live up to its performance claims, she created Briogeo. Their luxurious formulas combine the best of science and nature and are suitable for all hair types.

BeautyStat was founded by chemist Ron Robinson. After reviewing thousands of products and ingredients, BeautyStat discovered the holy grail, a technology that really works and addresses consumers’ biggest skincare needs.

AMP Beauty LA is Black-women owned, and carries products that are geared toward meeting the beauty needs of diverse shoppers. Their founding team comprises three, HBCU sorority sisters, with 10 years of experience across editorial, luxury retail, legal, and tech. They share a single desire to redefine beauty culture.

London Grant exists to create beautiful experiences and trustworthy products that elevate our everyday essentials. The brand focuses on purity and simplicity without compromise. Founder Tiffany Staten was impassioned to encourage others to intentionally care for themselves, and takes every opportunity to educate our community on clean, conscious consumerism.

Àuda.B offers luxury vegan “gel-like” nail lacquers and products, and focuses on health while incorporating fashion trends inspired by runway collections and pantone. Founder, Samara Walker, sought to create a Beauty Tech company that is inclusive for all, while offering health-conscious luxury products for all skin tones.

AJ Crimson Beauty is a pro luxury line of cosmetic creations that offers professional results, allowing everyday makeup enthusiasts to become her own makeup artist. AJ created the line because he wanted to create products that were inclusive for women of all ethnicities.

Dominique Boseman founded Spraise because she wanted people to reimagine what it means to care for our skin. Spraise is vegan body-care that creates moments for skin praise and makes clean beauty accessible for all. Create a moment to honor your body and empower yourself.

Herbal Glow creates handmade skincare products without the use of chemicals while maximizing the active ingredients for healthy skin. Founder, Monique Neal, wanted to create a product line that is made with raw ingredients, is cruelty-free, and has no artificial fragrances.