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What’s in your beauty bag? WOC Worldwide partnered with NORDSTROM to highlight Black founded beauty brands. We want to continually celebrate, uplift, and promote Black beauty brands, as well as educate people on how they can support these amazing founders and entrepreneurs. There is real work happening around inclusivity in the retail space, and Black brands deserve to be a part of these new opportunities. Check out our features in Buzzfeed and Business of Fashion.


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To launch the WOC Beauty Box campaign during the current global pandemic, we had to get creative. We pivoted our bi-annual WOC FashTech Brunch, where we have candid conversations about the limited opportunities for women of color in fashion, beauty, tech, and other creative spaces, to a virtual format.

This bi-annual brunch is essential to who we are, and our desire to create more community amongst people of color working in creative fields. This year’s brunch took place at the Nordstrom Flagship Store in New York City and had a special focus on beauty and the push for transparency and inclusivity happening across the industry. Check out the event guests and highlights below!

 
 

Brunch Guests


Beauty Box Brands

Check out all of the amazing products featured in the WOC Beauty Box. Learn about each product and where to buy below. Check @wocworldwide’s Instagram page for the unboxing!

 

Beauty Box Sponsors

 

NORDSTROM

Nordstrom is investing in strategies that support diversity and inclusion of Black founded beauty brands. The company is focusing on brands that represent the customers and communities it serves.

smartwater

Every drop of smartwater tastes pure and will leave you feeling refreshed. It’s everything you want from a bottled water—pure, hydrating, and crisp. So whether you’re on the move, working out, or need a quiet moment for yourself, smartwater is a smart way to hydrate.

AMAZON ADVERTISING

Amazon is hiring! For people who like to invent, there's no better way to explore opportunities than connecting directly with Amazon fashion, beauty, music, and studios recruiters. Their team is currently hiring for a variety of roles.

UberPass

Do more with UberPass! UberPass is membership that unlocks savings across Uber. For a fixed monthly fee, you get discounts on your rides, Eats, and grocery delivery, letting you do more with Uber.

TWO CRANES

Two Cranes Botanicals CBD is founded by burn-out survivors, Korean American twin sisters, Hanna and Susun.  Rooted in ancient wisdom, their clean CBD products are simple, intentional, and effective!  They believe that healing one body at a time leads to healthy communities. Stay tuned for their clean modern Hanbang, a traditional Asian herbal medicine, CBD skincare.   

EQUINIX

Equinix is the world’s digital infrastructure company and their trusted platform makes it happen. Join a growing global, collaborative team at Equinix. The company is committed to building an inclusive culture for all.

AHA Sparkling Water

AHA’s new flavored sparkling water pairs familiar flavors in unexpected ways for a uniquely delightful, flavor-forward experience. Try all 8 refreshing flavor blends to liven up your day.

 

Connect with WOC Worldwide