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What is in your beauty bag? WOC Worldwide has kicked off it’s 2nd campaign highlighting minority owned brands. We want to continually celebrate, uplift, and promote women-owned and minority-owned founders, and educate people on how they can support these amazing entrepreneurs. There is real work happening around inclusivity in the retail space, and these brands deserve to be a part of these new opportunities.

This year’s campaign coincides with our WOC #SimplyHolidays Brunch at Del Mar in Washington (DC), included a conversation, moderated by news anchor and local media personality Megan Rivers, unpacking the impact of lawsuits against platforms like Hello Alice and The Fearless Fund on the WOC Worldwide community! Simply sponsored the event as a part of its 2024 #SimplyHolidays Campaign with a focus on togetherness and simplicity through the holiday season. The event included specialty cocktails with Simply Juices and a lavish gifting experience complete with 6 products from six minority-owned brands available in major retailers including Bolden Skincare, Rucker Root, Himistry, Keisha Elise Cosmetics, Kazmaleje and SPRBK. Simply also provided citrus scented holiday candles and branded specialty glassware for guests to recreate their cocktail tasting experience at home. 



Latoya Stirrup, Cofounder and CEO of Kazmaleje shared her experiences with funding over the last 5 years while building a national brand and expanding into retailers like Walmart and Target. Kazmaleje is  exclusively self-funded through grants, including a $100,000 endowment from The New Venture Fund. “(As a woman of color business owner) equality is oftentimes not expected, but that does not mean to not show up for yourself and advocate for you and your business .” Stirrup shared as a part of the panel.

With the launch of the 2024 WOC Beauty Box, an homage to the first campaign, WOC is educating consumers on the best way to support founders and entrepreneurs. Building on the momentum from the event, WOC announced its 2025 events calendar with virtual events throughout the year and in-person events in Washington, DC, Raleigh, Charlotte and Atlanta. For more information contact hello@wocworldwide.com.

 
 

2024 Simply Holidays Beauty Box Brands

Check out all of the amazing products featured in the WOC Beauty Box. Learn about each product and where to buy below. Check @wocworldwide’s Instagram page for the unboxing!

 

Previous Beauty Box Brands


Beauty Box Sponsors

 
 
 

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