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What’s in your beauty bag? WOC Worldwide partnered with NORDSTROM to highlight Black founded beauty brands. We want to continually celebrate, uplift, and promote Black beauty brands, as well as educate people on how they can support these amazing founders and entrepreneurs. There is real work happening around inclusivity in the retail space, and Black brands deserve to be a part of these new opportunities. Check out our features in Buzzfeed and Business of Fashion.

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To launch the WOC Beauty Box campaign during the current global pandemic, we had to get creative. We pivoted our bi-annual WOC FashTech Brunch, where we have candid conversations about the limited opportunities for women of color in fashion, beauty, tech, and other creative spaces, to a virtual format.

This bi-annual brunch is essential to who we are, and our desire to create more community amongst people of color working in creative fields. This year’s brunch took place at the Nordstrom Flagship Store in New York City and had a special focus on beauty and the push for transparency and inclusivity happening across the industry. Check out the event guests and highlights below!

 
 

Brunch Guests

Featured
AJ Crimson
AJ Crimson

Beauty Expert & CEO of AJ Crimson Beauty

Alysha P
Alysha P

Host of Black Girl Pod

Dominique Boseman
Dominique Boseman

CEO and Founder of SPRAISE®

Essence Gant
Essence Gant

Beauty Director at Buzzfeed

Misa Hylton
Misa Hylton

Celebrity Stylist and Global Creative Partner for MCM

Sandy Pierre
Sandy Pierre

Founder Hearst Black Culture

Samantha Garvey
Samantha Garvey

Designer and Founder of SGarvey Collective

Beauty Box Brands

Check out all of the amazing products featured in the WOC Beauty Box. Learn about each product and where to buy below. Check @wocworldwide’s Instagram page for the unboxing!

 
Featured
SPGB
SPGB

Springbreak (SPGBK) Watches is a designer watch company, based out of North Carolina, that provides an amazing variety of impactful, unique, & colorful watches. We draw strength and inspiration from our community & culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name "Springbreak"). Each watch and watch band in our collection is symbolic & named in honor of a school or community located in our hometown.

Kazmaleje
Kazmaleje

Our journey has been a beautiful tapestry of perseverance and progress. It all started in late 2015, with a simple yet profound idea—changing the design of comb teeth to tackle the widespread issue of excessive hair breakage during detangling. Inspired by the shared struggle faced by women, men, and children, we embarked on this transformative path. In 2019, we took that significant step and officially entered the market.

Rucker Roots
Rucker Roots

The history of Rucker Roots runs deep. Dating back to the early 1980s, the Rucker sisters' mother used vegetables from the family garden along with oils, mayonnaise, eggs, and avocados to mix up kitchen concoctions to include in their hair regimen. This helped the sisters develop an appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots.

Bolden
Bolden

Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law. Ndidi and Chinelo saw an unmet need and went about researching the best formulations to create an effective, beauty regimen.

Kimberly Elise Cosmetics
Kimberly Elise Cosmetics

Driven by a personal mission to bridge the gap in beauty representation, I launched Keisha Elise Cosmetics with my daughter Kaylah. Our brand focuses on providing high-quality, vegan, and cruelty-free cosmetics that celebrate and uplift women and girls of color. Our Mommy & Me Clean Beauty line is designed not only to enhance beauty but also to foster meaningful connections between mothers and daughters through shared beauty experiences.

Himistry Naturals
Himistry Naturals

Professionals all across the country now turn to H.I.M-istry Naturals™ first, due to the unbeatable combination of value and quality, Darnell is as passionate about his work as ever and is committed to continuing to educate men on all the ways men-specific skincare like H.I.M-istry Naturals™ can help them live their best lives.

Bomba Curls
Bomba Curls

Lourdes Cordero founded Bomba Curls after suffering from severe traction alopecia. She turned to the unique hair care recipes used in her native country, the Dominican Republic, to formulate elixirs that promote hair growth and health.

Baby Tress
Baby Tress

Baby Tress is an ethnically diverse team, with the common goal of bridging a gap in the beauty supply store industry by offering intention and thought behind the products, packaging and content served to consumers. Baby Tress is the answer to elevating the beauty experience for women of color.

Beauty Bakerie
Beauty Bakerie

Beauty Bakerie was created by Cashmere Nicole, a single mother, and a breast cancer survivor. The brand offers a full product line made with some of the world's sweetest ingredients.

Epara
Epara

Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. Ozohu Adoh founded Epara while searching for products that would address her concerns of dry and uneven skin. The brand features high quality, handcrafted products derived from the rich soils of Africa.

Beauty Box Sponsors

 

NORDSTROM

Nordstrom is investing in strategies that support diversity and inclusion of Black founded beauty brands. The company is focusing on brands that represent the customers and communities it serves.

smartwater

Every drop of smartwater tastes pure and will leave you feeling refreshed. It’s everything you want from a bottled water—pure, hydrating, and crisp. So whether you’re on the move, working out, or need a quiet moment for yourself, smartwater is a smart way to hydrate.

AMAZON ADVERTISING

Amazon is hiring! For people who like to invent, there's no better way to explore opportunities than connecting directly with Amazon fashion, beauty, music, and studios recruiters. Their team is currently hiring for a variety of roles.

UberPass

Do more with UberPass! UberPass is membership that unlocks savings across Uber. For a fixed monthly fee, you get discounts on your rides, Eats, and grocery delivery, letting you do more with Uber.

TWO CRANES

Two Cranes Botanicals CBD is founded by burn-out survivors, Korean American twin sisters, Hanna and Susun.  Rooted in ancient wisdom, their clean CBD products are simple, intentional, and effective!  They believe that healing one body at a time leads to healthy communities. Stay tuned for their clean modern Hanbang, a traditional Asian herbal medicine, CBD skincare.   

EQUINIX

Equinix is the world’s digital infrastructure company and their trusted platform makes it happen. Join a growing global, collaborative team at Equinix. The company is committed to building an inclusive culture for all.

AHA Sparkling Water

AHA’s new flavored sparkling water pairs familiar flavors in unexpected ways for a uniquely delightful, flavor-forward experience. Try all 8 refreshing flavor blends to liven up your day.

 

Connect with WOC Worldwide

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aBOUT

WOC Worldwide has partnered with the Green Enterprise “College to Career Initiative” to provide expungement support for participating HBCUs and the surrounding community. In partnership with Cookies Social Impact, Curaleaf, Cresco Labs, Players Only, Black Enterprise Magazine, Digital Venture Partners, Black Cannabis Week and legal aid organizations, we are helping to right the wrongs caused by the “ War on Drugs”. See below for resources.


Chicago State University

CSU is a Predominantly Black, public university in Chicago, Illinois. Founded in 1867 as the Cook County Normal School, it was an innovative teachers college. . In 1967, it became Chicago State University. CSU is a member of the Thurgood Marshall College Fund and accredited by the Higher Learning Commission.

 

Olive–Harvey College

Olive- Harvey is a community college on Chicago's far South Side located at 10001 S. Woodlawn Avenue, and is a part of the City Colleges of Chicago, the largest community college system in Illinois and one of the largest in the nation.

LAST PRISONER PROJECTThe Last Prisoner Project was founded in 2019 out of the belief that no one should remain incarcerated for cannabis offenses. They brought together a team of cannabis industry leaders, criminal and social justice advocates, policy and education experts, and leaders in social justice and drug policy reform to work to end this fundamental injustice. They are committed to freeing every last prisoner of the unjust war on drugs, starting with the estimated 40,000 individuals imprisoned for cannabis.

LAST PRISONER PROJECT

The Last Prisoner Project was founded in 2019 out of the belief that no one should remain incarcerated for cannabis offenses. They brought together a team of cannabis industry leaders, criminal and social justice advocates, policy and education experts, and leaders in social justice and drug policy reform to work to end this fundamental injustice. They are committed to freeing every last prisoner of the unjust war on drugs, starting with the estimated 40,000 individuals imprisoned for cannabis.

CANNABIS EQUITY ILLINOIS COALITIONThe Cannabis Equity Illinois Coalition was founded in early 2019. The Coalition focuses its advocacy on expanding expungement of criminal records, increasing state funding for impacted communities, and making sure there is legitimate access to the industry for impacted entrepreneurs.

CANNABIS EQUITY ILLINOIS COALITION

The Cannabis Equity Illinois Coalition was founded in early 2019. The Coalition focuses its advocacy on expanding expungement of criminal records, increasing state funding for impacted communities, and making sure there is legitimate access to the industry for impacted entrepreneurs.

COOKIES SOCIAL IMPACTCookies’ Social Impact Program is comprehensive. Their mission is to target issues crucial to creating a more equitable and accessible industry. To accomplish this goal, they support social equity initiatives through public outreach, education and reinvestment in communities negatively impacted by the War on Drugs.

COOKIES SOCIAL IMPACT

Cookies’ Social Impact Program is comprehensive. Their mission is to target issues crucial to creating a more equitable and accessible industry. To accomplish this goal, they support social equity initiatives through public outreach, education and reinvestment in communities negatively impacted by the War on Drugs.

REEFORM CANNABISREEForm Cannabis was founded by Weldon Angelos. In 2004, Weldon became the national face of criminal justice reform after he was sentenced to 55 years in federal prison for selling roughly $900 of cannabis as a first-time offender. He advocates for the release of all cannabis offenders through his Mission Green Initiative and has launched REEForm Cannabis to provide financial support for those still incarcerated for cannabis offenses

REEFORM CANNABIS

REEForm Cannabis was founded by Weldon Angelos. In 2004, Weldon became the national face of criminal justice reform after he was sentenced to 55 years in federal prison for selling roughly $900 of cannabis as a first-time offender. He advocates for the release of all cannabis offenders through his Mission Green Initiative and has launched REEForm Cannabis to provide financial support for those still incarcerated for cannabis offenses

EXPUNGEMENT RESOURCES

PRE-QUALIFICATION EXPUNGEMENT SURVEY

 
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What is in your beauty bag? WOC Worldwide has kicked off it’s 2nd campaign highlighting minority owned brands. We want to continually celebrate, uplift, and promote women-owned and minority-owned founders, and educate people on how they can support these amazing entrepreneurs. There is real work happening around inclusivity in the retail space, and these brands deserve to be a part of these new opportunities.

This year’s campaign coincides with our WOC #SimplyHolidays Brunch at Del Mar in Washington (DC), included a conversation, moderated by news anchor and local media personality Megan Rivers, unpacking the impact of lawsuits against platforms like Hello Alice and The Fearless Fund on the WOC Worldwide community! Simply sponsored the event as a part of its 2024 #SimplyHolidays Campaign with a focus on togetherness and simplicity through the holiday season. The event included specialty cocktails with Simply Juices and a lavish gifting experience complete with 6 products from six minority-owned brands available in major retailers including Bolden Skincare, Rucker Root, Himistry, Keisha Elise Cosmetics, Kazmaleje and SPRBK. Simply also provided citrus scented holiday candles and branded specialty glassware for guests to recreate their cocktail tasting experience at home. 

Latoya Stirrup, Cofounder and CEO of Kazmaleje shared her experiences with funding over the last 5 years while building a national brand and expanding into retailers like Walmart and Target. Kazmaleje is  exclusively self-funded through grants, including a $100,000 endowment from The New Venture Fund. “(As a woman of color business owner) equality is oftentimes not expected, but that does not mean to not show up for yourself and advocate for you and your business .” Stirrup shared as a part of the panel.

With the launch of the 2024 WOC Beauty Box, an homage to the first campaign, WOC is educating consumers on the best way to support founders and entrepreneurs. Building on the momentum from the event, WOC announced its 2025 events calendar with virtual events throughout the year and in-person events in Washington, DC, Raleigh, Charlotte and Atlanta. For more information contact hello@wocworldwide.com.

 
 

2024 Simply Holidays Beauty Box Brands

Check out all of the amazing products featured in the WOC Beauty Box. Learn about each product and where to buy below. Check @wocworldwide’s Instagram page for the unboxing!

Featured
SPGB
SPGB

Springbreak (SPGBK) Watches is a designer watch company, based out of North Carolina, that provides an amazing variety of impactful, unique, & colorful watches. We draw strength and inspiration from our community & culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name "Springbreak"). Each watch and watch band in our collection is symbolic & named in honor of a school or community located in our hometown.

Kazmaleje
Kazmaleje

Our journey has been a beautiful tapestry of perseverance and progress. It all started in late 2015, with a simple yet profound idea—changing the design of comb teeth to tackle the widespread issue of excessive hair breakage during detangling. Inspired by the shared struggle faced by women, men, and children, we embarked on this transformative path. In 2019, we took that significant step and officially entered the market.

Rucker Roots
Rucker Roots

The history of Rucker Roots runs deep. Dating back to the early 1980s, the Rucker sisters' mother used vegetables from the family garden along with oils, mayonnaise, eggs, and avocados to mix up kitchen concoctions to include in their hair regimen. This helped the sisters develop an appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots.

Bolden
Bolden

Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law. Ndidi and Chinelo saw an unmet need and went about researching the best formulations to create an effective, beauty regimen.

Kimberly Elise Cosmetics
Kimberly Elise Cosmetics

Driven by a personal mission to bridge the gap in beauty representation, I launched Keisha Elise Cosmetics with my daughter Kaylah. Our brand focuses on providing high-quality, vegan, and cruelty-free cosmetics that celebrate and uplift women and girls of color. Our Mommy & Me Clean Beauty line is designed not only to enhance beauty but also to foster meaningful connections between mothers and daughters through shared beauty experiences.

Himistry Naturals
Himistry Naturals

Professionals all across the country now turn to H.I.M-istry Naturals™ first, due to the unbeatable combination of value and quality, Darnell is as passionate about his work as ever and is committed to continuing to educate men on all the ways men-specific skincare like H.I.M-istry Naturals™ can help them live their best lives.

 

Previous Beauty Box Brands

Featured
SPGB
SPGB

Springbreak (SPGBK) Watches is a designer watch company, based out of North Carolina, that provides an amazing variety of impactful, unique, & colorful watches. We draw strength and inspiration from our community & culture, our beautiful childhood experiences growing up in Fayetteville, and our strong passion for education (hence the name "Springbreak"). Each watch and watch band in our collection is symbolic & named in honor of a school or community located in our hometown.

Kazmaleje
Kazmaleje

Our journey has been a beautiful tapestry of perseverance and progress. It all started in late 2015, with a simple yet profound idea—changing the design of comb teeth to tackle the widespread issue of excessive hair breakage during detangling. Inspired by the shared struggle faced by women, men, and children, we embarked on this transformative path. In 2019, we took that significant step and officially entered the market.

Rucker Roots
Rucker Roots

The history of Rucker Roots runs deep. Dating back to the early 1980s, the Rucker sisters' mother used vegetables from the family garden along with oils, mayonnaise, eggs, and avocados to mix up kitchen concoctions to include in their hair regimen. This helped the sisters develop an appreciation for natural hair care products, the value of family, and the importance of their heritage and strong roots.

Bolden
Bolden

Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. The two originally met as girls at boarding school in Nigeria but lost touch after Ndidi switched schools. Little did they know how their paths would cross and culminate in becoming not only business partners, but sisters-in-law. Ndidi and Chinelo saw an unmet need and went about researching the best formulations to create an effective, beauty regimen.

Kimberly Elise Cosmetics
Kimberly Elise Cosmetics

Driven by a personal mission to bridge the gap in beauty representation, I launched Keisha Elise Cosmetics with my daughter Kaylah. Our brand focuses on providing high-quality, vegan, and cruelty-free cosmetics that celebrate and uplift women and girls of color. Our Mommy & Me Clean Beauty line is designed not only to enhance beauty but also to foster meaningful connections between mothers and daughters through shared beauty experiences.

Himistry Naturals
Himistry Naturals

Professionals all across the country now turn to H.I.M-istry Naturals™ first, due to the unbeatable combination of value and quality, Darnell is as passionate about his work as ever and is committed to continuing to educate men on all the ways men-specific skincare like H.I.M-istry Naturals™ can help them live their best lives.

Bomba Curls
Bomba Curls

Lourdes Cordero founded Bomba Curls after suffering from severe traction alopecia. She turned to the unique hair care recipes used in her native country, the Dominican Republic, to formulate elixirs that promote hair growth and health.

Baby Tress
Baby Tress

Baby Tress is an ethnically diverse team, with the common goal of bridging a gap in the beauty supply store industry by offering intention and thought behind the products, packaging and content served to consumers. Baby Tress is the answer to elevating the beauty experience for women of color.

Beauty Bakerie
Beauty Bakerie

Beauty Bakerie was created by Cashmere Nicole, a single mother, and a breast cancer survivor. The brand offers a full product line made with some of the world's sweetest ingredients.

Epara
Epara

Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. Ozohu Adoh founded Epara while searching for products that would address her concerns of dry and uneven skin. The brand features high quality, handcrafted products derived from the rich soils of Africa.

Briogeo
Briogeo

When Nancy Twine realized the natural hair care on the market did not live up to its performance claims, she created Briogeo. Their luxurious formulas combine the best of science and nature and are suitable for all hair types.

BeautyStat
BeautyStat

BeautyStat was founded by chemist Ron Robinson. After reviewing thousands of products and ingredients, BeautyStat discovered the holy grail, a technology that really works and addresses consumers’ biggest skincare needs.

Beauty Box Sponsors

 
 
 

Connect with WOC Worldwide

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